The Marketing Operations Specialist will be responsible for overseeing the operational aspects of the law firm's marketing efforts. This role requires a detail-oriented individual with experience in managing marketing campaigns, analyzing metrics, and optimizing processes to drive results.

Responsibilities:

Develop and implement marketing strategies and campaigns in collaboration with the marketing team.
Monitor and analyze key marketing metrics, including website traffic, lead generation, and conversion rates.
Utilize marketing automation tools to manage campaigns, track performance, and generate reports.
Implement best practices for data management and segmentation to improve targeting and personalization.
Collaborate with internal teams to ensure alignment between marketing initiatives and business objectives.
Identify areas for optimization and implement solutions to improve efficiency and effectiveness.
Provide regular reports and insights on marketing performance to stakeholders.
Stay updated on industry trends and best practices in marketing operations and automation.

Requirements:

Bachelor's degree in Marketing, Business Administration, or related field.
Proven experience in marketing operations, preferably in a law firm or professional services environment.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems.
Excellent organizational and project management skills.
Ability to work effectively both independently and collaboratively in a fast-paced environment.
Strong communication and interpersonal skills.
Knowledge of legal industry trends and terminology is a plus.